If you are a business owner or are
responsible for your company's marketing efforts, you have probably considered
using door hangers in your efforts. Door hangers are possibly the least widely
used tools in the marketing toolbox. They can be amazingly powerful when done
accurately and are usually very affordable. Why aren't they more famous?
Reasonably because people just don't know how big they can be. Let's fix this
situation by reviewing some of the good things about these little marketing
miracles.
People read it!
Do you know all the direct mail that
you can find in your mailbox? What's up with them I would bet that the vast
majority of them end up in the trash. And most of them have probably never been
seen, have they? This is not the case with door hangers. How can you not read
something that you need to physically remove from your doorknob? Even if you're
on the way from the door to the trash, they're still looking at each other.
Saturate an area
Door hangers are particularly
effective for local businesses trying to establish themselves in the community.
They are much more affordable than direct mail and (as already discussed) much
more efficient. Once you've printed your custom door hangers online, prepare a door-to-door kit by attaching them to your
neighborhood doors. You will likely see a significant increase in local
pedestrian traffic.
Increase visibility
The key to developing your business
is knowing your target customers. Experts say that a person must hear a name at
least seven times before it flows. If you're afraid to start a direct mail
campaign for cost reasons, consider a door hanger campaign as an alternative.
As mentioned earlier, door hangers read more than direct mail. In addition,
door to door walking with door hangers is a great way to meet your potential
customers face to face.
Cost reduction
benefits
Door hangers are significantly
cheaper than starting a direct mail campaign, provided you are in the right
place to print them out. There are many printers that print your door hanger at
a reasonable price with very short response time. Compare and communicate
with as many printers as possible. You will find a good one who does everything
you want and more.
Personalization
If you're targeting a specific area,
you can design your door hangers to appeal to the people in that community. Use
phrases or images specific to that region, and your hangers will be even more
effective. People like to feel part of a community and like to do business with
other members of that community. Let your customers know that you are close and
that you are contributing to the community, and they will be happy to visit
you!
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