5 advantages of Flyers

Flyers can attract attention in a way that digital marketing cannot, like tweets and emails.

When Flyers are effectively produced and distributed, you can send the right messages to the right audience at the right time. Flyers can:

• Show your product or service to new customers
• Increase participation in your events and exhibitions.
• Design your most important USPs in a digestible format

Let's discover the top 5 benefits that brochures can offer businesses, organizations, and individuals.

1. Promotion of long-term events

One-sided flyers are usually the reference format for advertising the date, time and venue. Flyers go one step further: they offer the opportunity to awaken your audience's interest in whom, what and why of your event.

• Support a festival? List your artists, events, and activities.
• Advertising an art exhibition? Immerse yourself in the importance of work.

Flyers are conversation starters that change hands and spread your message far beyond your target market.

Tip: Create messages that ask readers to act, for example, when buying a ticket. Direct them to a ticketing website by embedding a QR code.

2. Briefly frame your core messages

If you are a florist or a company listed on the FTSE 100, Flyers printing is a powerful way to communicate your messages.

In a sales pitch, a Flyers could be your summary of why your team has what it takes to do the job. Give it to your prospect after the start. Giving them something to think about after the meeting can help close the deal.

Flyers are also invaluable at trade shows. Stop by your booth or after a presentation so people know how to get in touch with you. Measure the success of the event by calculating how many requests you get for each flyer you deliver.

3. Great return on investment.

Many companies are wary of spending too much on the wrong marketing channel. Flyers pose a little financial risk as they are significantly cheaper than television, radio and newspaper advertising.

It only costs a cent to manufacture, especially if you order in large quantities. They also have a longer lifespan than radio advertising, which the listener may forget about shortly after listening.

When you need to send a message far and wide - advertising a product, service, or event in a large geographic area - Flyers offers an impressive return on investment.

4. Eye-catching folding styles

In contrast to other printed matter such as flyers and posters, brochures can be folded in different styles. This extra dimension gives you another way to get your message across with an impressive impact.

The most striking folding options include:

• Gatefold: Two parallel folds create six panels (three on each side) that open like a double door
• Concertina fold - Also known as a zigzag fold, where the brochure is printed in accordion form
• Cross folds - A large printed sheet, e.g. B. a card that is small when folded multiple times

When it comes to folding options, make sure you design your brochure to fit your message.

5. Create custom designs and brand designs

If you want to insert a lot of design elements, several pictures, a lot of text or a combination of all three elements, Flyers are a blank canvas.

You may be limited by your branding guidelines and core messages. However, you can still use images to inspire people to interact with your brand.

Think outside the box and you can make an amazing statement that will make your product, service or event unforgettable.

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